Differentiable: the segments are conceptually distinguishable and respond differently to different marketing mix elements and programmes. If

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● Differentiable: the segments are conceptually distinguishable and respond differently to different marketing mix elements and programmes. If married and unmarried women respond similarly to a sale on perfume, they do not constitute separate segments.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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