Describe the main decisions involved in developing an advertising programme.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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Describe and discuss the main decisions involved in developing an advertising programme. Use an example to explain how you would use the promotional mix to communicate customer value..
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Describe the main decisions involved in developing an advertising programme.

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Principles Of Marketing

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