How can your business transition from thetraditionalfourPstothedigitalfourCsbyadoptingco-creation,takingadvantageofcurrency-likepricing,engagingincommunalactivation,anddrivingconversation?

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How can your business transition from thetraditionalfourP’stothedigitalfourC’sbyadoptingco-creation,takingadvantageofcurrency-likepricing,engagingincommunalactivation,anddrivingconversation?

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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