O bjective 3 D efine the role of public relations (PR) in the promotion mix. Public relations
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➤ O bjective 3 D efine the role of public relations (PR) in the promotion mix.
Public relations (p. 454)
The role and impact of PR (pp. 454–455)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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