Objective 1 Define sustainable marketing and discuss its importance. Sustainable marketing (pp. 593594) Objective 2 Identify

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Objective 1 Define sustainable marketing and discuss its importance.

Sustainable marketing (pp. 593–594)

• Objective 2 Identify the major social criticisms of marketing.

Social criticisms of marketing (pp. 594–602)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 15, 2024 02:00 AM

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Objective 1 Define sustainable marketing and discuss its importance. Sustainable marketing (pp. 593594) Objective 2 Identify

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Principles Of Marketing

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