Objective 1 Define the business market and explain how business markets differ from consumer markets. Business markets

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➤ Objective 1 Define the business market and explain how business markets differ from consumer markets.

Business markets (pp. 170–172)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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