Objective 1 Define the business market and explain how business markets differ from consumer markets. Business markets
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➤ Objective 1 Define the business market and explain how business markets differ from consumer markets.
Business markets (pp. 170–172)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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