Objective 2 Identify the major factors that influence business buyer behaviour. Business buyer behaviour (pp. 172176)
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➤ Objective 2 Identify the major factors that influence business buyer behaviour.
Business buyer behaviour (pp. 172–176)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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