Objective 1 Describe the environmental forces that affect the companys ability to serve its customers. The microenvironment

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➤ Objective 1 Describe the environmental forces that affect the company’s ability to serve its customers.

The microenvironment (pp. 70–72)

The macroenvironment (pp. 73–74)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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