Objective 1 Describe the environmental forces that affect the companys ability to serve its customers. The microenvironment
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➤ Objective 1 Describe the environmental forces that affect the company’s ability to serve its customers.
The microenvironment (pp. 70–72)
The macroenvironment (pp. 73–74)
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Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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