Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341)

The nature and importance of marketing channels

(pp. 341–345)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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