Objective 2 Discuss how channel members interact and how they organise to perform the work of the

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➤ Objective 2 Discuss how channel members interact and how they organise to perform the work of the channel.

Channel behaviour and organisation (pp. 345–351)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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