Objective 2 Discuss how channel members interact and how they organise to perform the work of the
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➤ Objective 2 Discuss how channel members interact and how they organise to perform the work of the channel.
Channel behaviour and organisation (pp. 345–351)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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