Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)

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➤ Objective 3 Identify the major channel alternatives open to a company.

Channel design decisions (pp. 351–356)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)
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Objective 2 Discuss how channel members interact and how they organise to perform the work of the channel. Channel behaviour and organisation (pp. 345351)
Objective 4 Explain how companies select, motivate and evaluate channel members. Channel management decisions (pp. 356357) Public policy and distribution decisions (pp. 357358)
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Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356)

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Marketing 4.0

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