Objective 3 Discuss how companies adjust their prices to take into account different types of customers and

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­ Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations.

Price adjustment strategies (pp. 318–324)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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