Objective 3 Discuss how companies adjust their prices to take into account different types of customers and
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Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations.
Price adjustment strategies (pp. 318–324)
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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