Objective 2 Explain how companies find a set of prices that maximises the profits from the total
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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.
Product mix pricing strategies (pp. 315–317)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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