Objective 2 Explain how companies find a set of prices that maximises the profits from the total

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­ Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.

Product mix pricing strategies (pp. 315–317)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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