Objective 3 Explain how companies adapt their marketing strategies and mixes for international markets. Deciding on the
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➤ Objective 3 Explain how companies adapt their marketing strategies and mixes for international markets.
Deciding on the global marketing programme
(pp. 576–581)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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