What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying

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What specific kinds of research can VisitScotland use to learn more about its customers’

preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project.

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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