What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying
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What specific kinds of research can VisitScotland use to learn more about its customers’
preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project.
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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