Who are the Gen Zers, and why will they become interesting to marketers in the future? (AACSB:

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Who are the Gen Zers, and why will they become interesting to marketers in the future? (AACSB: Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292092485

16th Global Edition

Authors: Gary Armstrong, Philip J. Kotler

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