Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential

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Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB: Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292092485

16th Global Edition

Authors: Gary Armstrong, Philip J. Kotler

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Question Posted: Nov 25, 2024 08:01 AM

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Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential

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Principles Of Marketing

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