1.1. The Internet and direct mail provide alternative advertising channels compared to traditional media (like television and newspapers). What is the expected impact of this advertising media on the relative advertising intensity between search and experience goods? In the 1950s through the mid-1970s, China was deeply impoverished and growth rates were negative. In 1976 after Chairman Mao Zedong died, China experienced a growth rate of −1.6 percent. However, from 1981 to 2004, under the leadership of Deng Xioaping the country saw massive changes in economic reform to boost the economic output and lift 600 million people out of poverty (World Bank).