1.6 An article on cnet.com reported on the findings of the marketing research firm IHS in its...

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1.6 An article on cnet.com reported on the findings of the marketing research firm IHS in its investigation of the cost of the components used to produce the 128GB Apple iPad Air 2 model with wifi + cellular. The firm found that this iPad model costs $358 to produce, 57 percent less than its retail price of $829. Does this mean that Apple is making a profit of $471 on each of these iPad Air2 models? Briefly explain.

Source: Don Reisinger, “iPad Air 2 models cost Apple $275 to $358, teardowns reveal,” cnet.com, October 29, 2014.

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Principles Of Economics

ISBN: 9780802845610

12 Global Edition

Authors: Karl E. Case, Ray C. Fair, Sharon E. Oster

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