Identify a company that integrates goods and services similar to the LensCrafters example. Use the framework in Exhibit 5.1 to write a short case study about the company in a similar fashion as the Lens-Crafters case described in the chapter.

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EXHIBIT 5.1 An Integrated Framework for Goods and Service Design Goods Step 1 Strategic Mission and Vision Step 2 Strategic and Market Analysis, and Understanding Competitive Priorities Services Step 1 Step 2 Customer Benefit Package Design Step 3 Step 3 and Configuration Step 4 Detailed Goods, Service, and Process Design Step 4 Step 4a Manufactured Good Design and Service and Service Delivery Step 4c Development System Design Step 4b Process Selection and Design Service Encounter Design Step 4d Step 5 Step 6 Market Introduction/Deployment Step 5 Marketplace Evaluation Step 6