The automobile industry is characterized by a limited number of large customers and a large number of
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The automobile industry is characterized by a limited number of large customers and a large number of smaller suppliers. Discuss which form the purchasing strategy adopted by these automobile manufacturers can take. Do you think a true partnership approach is feasible in this industry? How will the suppliers be able to respond adequately to this purchasing strategy? Use the purchasing portfolio approach to answer this question.
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Purchasing And Supply Chain Management Analysis, Strategy, Planning And Practice
ISBN: 9781408018965
3rd Edition
Authors: Arjan Weele
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