1.2 Why do you think that other zoos will find it difficult to copy this concept? Singapore Zoo is no stranger to innovation. Some years ago the zoo started offering customers the chance to have breakfast or tea with an orangutan called Ah Meng. Since then she and her companions have played host to some 50,000 guests a year. So well known is the zoo for its innovation that a spoof article in The Straits Times on 1 April 1998 offered a new 30-minute lowimpact aerobic work-out with Ah Meng before breakfast. Bernard Harrison, the zoo’s chief executive, said he was amazed by the flood of interest in the ‘new service’, the authenticity of which most people did not seem to doubt!