Rollins Publishing needs to decide what textbooks from the following table to publish. TEXTBOOK DEMAND FIXED COST
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Rollins Publishing needs to decide what textbooks from the following table to publish.
TEXTBOOK DEMAND FIXED COST VARIABLE COST SELLING PRICE Book 1 9,000 $12,000 $19 $40 Book 2 8,000 $21,000 $28 $60 Book 3 5,000 $15,000 $30 $52 Book 4 6,000 $10,000 $20 $34 Book 5 7,000 $18,000 $20 $45 For each book, the maximum demand, fixed cost of publishing, variable cost, and selling price are provided. Rollins has the capacity to publish a total of 20,000 books.
a) Formulate this problem to determine which books should be selected and how many of each should be published to maximize profit.
b) Solve using computer software. lop4
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Operations Management Sustainability And Supply Chain Management
ISBN: 9781292295039
13th Global Edition
Authors: Jay Heizer, Barry Render, Chuck Munson
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