3 Innovation becomes particularly important at the interface between offerings and the people that use them. Consider

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3 Innovation becomes particularly important at the interface between offerings and the people that use them.

Consider two types of website,

(a) Those which are trying to sell something such as Amazon.com , and

(b) Those primarily concerned with giving information, for example reuters.com or nytimes.com .

What constitutes good innovation for these two types of website? Find examples of particularly good and particularly poor web design and explain the issues you’ve considered in making the distinction between them.

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Operations And Process Management

ISBN: 9781292176130

5th Edition

Authors: Nigel Slack; Alistair Brandon-Jones

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