Below are a number of slogans used for advertisement. Which dimensions of customer utility do the slogans

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Below are a number of slogans used for advertisement. Which dimensions of customer utility do the slogans emphasize?

a. We build lenses uniquely to the needs of your eyes.

b. Get your burger in 1 minute or less—otherwise, you eat free.

c. We match any price in town.

d. Our dealership network provides service, wherever in the country you may be.

e. The fastest Internet in the nation.

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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Question Posted: Jul 23, 2020 08:03 AM

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Below are a number of slogans used for advertisement. Which dimensions of customer utility do the slogans

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Slogan A emphasizes Fit Slog...View the full answer

Operations Management

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