Consider two products, A and B, both of which have the same purchase probability. Product A has
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Consider two products, A and B, both of which have the same purchase probability. Product A has a population size of 1000 and a 50 percent awareness probability. Product B has a population size of 10,000 and a 5 percent awareness probability. Which product do you expect to sell more?
a. Product A
b. Product B
c. They are expected to sell the same amount.
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Related Book For
Operations Management
ISBN: 9781260547610
2nd International Edition
Authors: Gerard Cachon, Christian Terwiesch
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