Which of the following statements about contextual observation is correct? a. Contextual observation can be combined with

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Which of the following statements about contextual observation is correct? 

a. Contextual observation can be combined with interviews. 

b. Contextual observation takes place in the context of the usage of the new product or service. 

c. Oftentimes, photos are taken during the contextual observation. 

d. All of these statements are correct. 

e. None of these statements is correct.

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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