Herron Company is screening three new product ideas: A, B, and C. Resource constraints allow only one
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Herron Company is screening three new product ideas: A, B, and C. Resource constraints allow only one of them to be commercialized. The performance criteria and ratings, on a scale of 1 (worst) to 10 (best), are shown in the following table. The Herron managers give equal weights to the performance criteria. Which is the best alternative, as indicated by the preference matrix method?
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Each of the five criteria receives a weight of 15 or 020 Product ...View the full answer
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