The following are extracts from the corporate social responsibility sections of four reputable companies' websites.
HSBC (bank)
For HSBC, … 'CSR' means addressing the expectations of our customers, shareholders, employees and other stakeholders in managing our business responsibly and sensitively for long-term success. … [this involves] … Listening to our stakeholders ... [which] ... helps us to develop our business in ways that will continue to appeal to customers, investors, employees and other stakeholders.
... We believe the world is a rich and diverse place.
The better our workforce reflects this diversity, the better we can anticipate and meet our customers' needs. ...
Involving our employees in the community brings many benefits. Our employees gain in understanding, confidence and self-esteem. And being recognised in the community as good corporate citizens and employers helps HSBC to attract great people who in turn can provide great service to our customers.
Orange (mobile telecoms operator)
As part of our commitment to corporate social responsibility and to the communities we operate in, Orange have developed a framework in the UK called community futures, which is about enabling people to participate more fully in society. It provides a co-ordinated approach to our corporate community involvement, bringing together all activities undertaken by our employees and the company.
Community futures covers three core areas - charity, community futures awards and education. Many people with sensory disabilities find it difficult to participate fully in society.
Communication is clearly key to improving lives and we believe our expertise in this area can make a real difference.
Therefore, we have chosen sensory disability, with a focus on the visually and hearing impaired, as the single issue for national campaigning in the UK. Orange support local projects around the country that are working to make a difference to people with sensory disabilities. Through the provision of awards, Orange seek to recognise and reward innovative community projects that use communication to enable people with sensory disabilities to participate more fully in society. Education plays a key role in any community, bringing it together. It helps people participate more fully in society by improving the ability to communicate.
John Lewis Partnership (retailer)
The Partnership was ahead of its time in recognising that commercial success depended on showing the highest level of good citizenship in its behaviour within the community.
Today we are best known for the fact that our business is owned for the benefit of our employees, but we know that to cut our way through tough competitive conditions, we have to continue to prize sound relationships with our customers and suppliers, and sustain a keen sense of civic responsibility.
Starbucks (coffee shops)
Giving back to communities and the environment. Treating people with respect and dignity. Serving the world's best coffee. Every day, we demonstrate our beliefs in the guiding principles of our mission statement in the way we do business. In fact, corporate social responsibility at Starbucks runs deeply throughout our company. Here are some of the commitments we've made to do business in a socially responsible manner. (a) By making investments that benefit coffee producers, their families and communities, and the natural environment, Starbucks is helping to promote a sustainable model for the worldwide production and trade of high-quality coffee. (b) From promoting conservation in coffee-growing countries to in-store
'Green Teams' and recycling programs, Starbucks has established high standards for environmental responsibility.
(c) We strive to be a responsible neighbour and active contributor in the communities where our partners and customers live, work and play. (d) At Starbucks, we believe in treating people with respect and dignity. This is especially true of the way we treat the people who work for Starbucks - our partners.

Questions
1. What are the similarities and differences between these statements?
2. Why do large companies like these go to so much trouble to invest in CSR?
3. Of these companies, two – HSBC and Starbucks – have been the target of anti-globalization violence. Why these two?