*4. A new author sets three criteria for selecting a publisher for an OR textbook: royalty percentage (R), marketing (M), and advance payment (A). Two publishers, Hand P, have expressed interest in the book. Using the following comparison matrices, rank the two publishers and assess the consistency of the decision.

Transcribed Image Text:

R M R 1 1 M1 A = M 4 1 } A \4 5 HP H1 2 A AR P 1/ H P H (1 H P H1 1 AA P