Google Suspended TechNxt’s AdWords Account: Strategy Formulation and Implementation Google suspended TechNxt Technologies’ AdWords account to promote its own Google Helpouts product. The service added a revenue stream for the company in the form of transaction fees from providers. Google enlightened that the accounts were suspended because of a violation of Google’s user-safety policy, without issuing any notice or any prior information, according to the records. Google later made the suspension permanent. Later, a few governments of other countries initiated an inquiry after it was known that it was done to promote its own services. The company was fined for not providing the required information and had additional allegations of abuse of controlling the market when searched online.
Impact: Before the closing of TechNxt Technologies’ AdWords account with Google, the company netted a huge profit which at a later stage declined drastically.
Futuristic Steps by TechNxt Technologies It has opted for offering 24 × 7 support for its newly launched software zePro and shifting a key resource to the USA with offshore support at Gurgaon. Focus on business development through channel partner programs and technical collaboration, and implementation of non-conventional payment methods would be part of the future business strategy of the company.
SWOT Analysis Strength: 24×7 fabulous customer support service, robust infrastructure, strong development and testing team, and their own ERP software.
Weakness: Business development capabilities, non-conventional payment processing solutions, and limited funds.
Opportunity: Untapped potential in Southeast Asian market and funding options through venture capitalists and investors.
Threat: Robust competitors and new entrants.

Questions
1. Is it a right decision taken by the company to seek capital investment from some venture capitalist to grow its market in Southeast Asia?
2. Which all business development and marketing strategies should be adopted by TechNxt to grow into a big business?
3. In your opinion, what are the available avenues for TechNxt to grow its customer base and business development?