Refreezing is often a forgotten and neglected phase of organizational change efforts. Does this help explain why
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Refreezing is often a forgotten and neglected phase of organizational change efforts. Does this help explain why apparently successful change efforts often do not have lasting effects?
Why is refreezing so important? What are some of the likely repercussions if it is not done?
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Organizational Behavior A Management Challenge
ISBN: 9780805840551
3rd Edition
Authors: Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale
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