True or false: Companies use texting to reach customers because it is less expensive than other forms

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True or false: Companies use texting to reach customers because it is less expensive than other forms of advertising and it’s a popular form of communication among young consumers.

a. True

b. False

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Organizational Behavior And Management

ISBN: 9780073530505

9th Edition

Authors: John Ivancevich, Robert Konopaske, Michael T Matteson

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