Have your students go to You Tube and to the numerous videos on IDEO. Two which describe the IDEO culture and relevance on team work are:

• Inside IDEO Part 1
• Inside IDEO Part 3

Students should be encouraged to Google IDEO and go to its website which describes even more what IDEO is all about. 

Questions:

1. Ask your students how they would describe an IDEO work team to their non business colleagues, peers, or friends. 

2. How do their work teams differ from other work teams which students have read about?

3. List three things about the culture of IDEO as described on their website which impressed you.