Reward power is defined as the ability to give rewards, something that holds value to another individual. Reward power has two components.

First, the individual (P) must perceive that the other person (O) has the ability to reward.

Second, the reward must have some value to P.

If O offers a reward to P and then fails to deliver, future attempts by O to change P’s behavior by using reward power will have been diminished.  LO1.1