What are the challenges for LOral as it expands to international locations? Name some challenges not listed
Question:
What are the challenges for L’Oréal as it expands to international locations? Name some challenges not listed in the case.
With more than 88,000 employees and a massive presence spread across 150 countries on five continents of the globe, L’Oréal is the world’s largest beauty company.
The company has had a successful global expansion strategy since its inception, growing from a local producer of a hair dye for French hairdressers in 1909 to a global giant today. Around the globe, the company has a mix of different operations, ranging from corporate offices, to manufacturing sites, to distribution centers, to retail stores. In line with its expansion strategy, the company has acquired numerous popular beauty companies and brands over the years, including European, American, and Asian brands. According to L’Oréal, this aspect of its expansion strategy is especially important for bolstering its brand portfolio and ensuring future organic growth.
Step by Step Answer:
Organizational Behavior
ISBN: 9781292403069
18th Global Edition
Authors: Stephen Robbins, Timothy Judge