What did the supervisor do to destroy the meaning of the values statement?

A new employee showed up for work at a prestigious southwestern US healthcare system. He had just finished a master’s degree in health administration and was excited to put his new skills to use. His first assignment, which he had requested, was in the business development office. On his first day in his new department, he was presented the health system’s values, which he was told to memorize and begin living:
Health Values Statements LOVE Treat yourself and others with dignity and respect Be patient and forgiving Serve others with love LEARN Listen, ask, and be receptive Improve every day Understand the business Create a learning environment LEAD Provide direction and vision Acknowledge excellence Demonstrate honesty Develop relationships Dare to make a difference Lead by example