Would you recommend that IKEA change any component of its traditional business strategy when marketing to Vietnamese
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Would you recommend that IKEA change any component of its traditional business strategy when marketing to Vietnamese consumers?
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Disposable income in the country remains lower than in most ...View the full answer
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Related Book For
International Management Culture Strategy And Behavior
ISBN: 9781260260472
11th Edition
Authors: Fred Luthans, Jonathan Doh
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