10. What are the differences between corporate identity, image, and reputation? How do these concepts characterize Point-A-to-Point-B...
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10. What are the differences between corporate identity, image, and reputation? How do these concepts characterize Point-A-to-Point-B companies, superficially image-based companies, and reputation-based companies?
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Communicating About Health Current Issues And Perspectives
ISBN: 9780190275686
5th Edition
Authors: Athena Du Pré
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