9. Explain the concept of relationship marketing and relationship management. What are some of the main ideas

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9. Explain the concept of relationship marketing and relationship management. What are some of the main ideas that support a relationship approach to marketing and public relations?

Include a description of the commitment-trust theory of relationships and two-way symmetrical communication in your answer.

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Communicating About Health Current Issues And Perspectives

ISBN: 9780190275686

5th Edition

Authors: Athena Du Pré

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Question Posted: Oct 07, 2024 07:01 AM

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9. Explain the concept of relationship marketing and relationship management. What are some of the main ideas

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Communicating About Health Current Issues And Perspectives

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