Minutes for an interview?

h Hold “town meetings” each day for a week in New York, Buffalo, Syracuse, Rochester, and Albany?

i Have a spokesperson deliver the message in a televised address?

j Make a speech before the New York State Assembly?

k Some other method?

l Some combination of approaches?

After you have completed the Spitzer case, perform the same three steps for each of the minicases in the sweet sixteen. When you have completed this exercise you will begin to have an understanding of what crisis communicators do—and some of the challenges of effective crisis communication.