To what extent is it ethical for Wyeth or other companies to use covert marketing tactics like

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To what extent is it ethical for Wyeth or other companies to use covert marketing tactics like ghostwritten medical journal articles? What marketing strategies would be ethical?

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Case Studies In Organizational Communication Ethical Perspectives And Practices

ISBN: 9781412983099

2nd Edition

Authors: Steve May

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Question Posted: Sep 14, 2024 08:00 AM

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To what extent is it ethical for Wyeth or other companies to use covert marketing tactics like ghostwritten medical journal articles? What marketing strategies would be ethical?
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To what extent is it ethical for Wyeth or other companies to use covert marketing tactics like

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Case Studies In Organizational Communication Ethical Perspectives And Practices

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