Jill is a prospective client, recently approached Mike, a CFP® professional with significant estate planning needs. Mike does not feel like he can adequately fulfill all of Jill’s needs so he refers Jill to a colleague who specializes in estate planning. According to the CFP Code of Ethics, what principle did Mike most clearly demonstrate?

a. Fairness.

b. Objectivity.

c. Professionalism.

d. Competence.