12. Ethnography is a qualitative research method in which the researcher immerses him or herself in the
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12. Ethnography is a qualitative research method in which the researcher immerses him or herself in the communication envi- ronment for a long time, often becoming one of the interactants.
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Communication Research Asking Questions Finding Answers
ISBN: 9780073406763
3rd Edition
Authors: Joann Keyton
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