14. Ethnography of communication is a theoret- ically driven method in which researchers focus on language or
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14. Ethnography of communication is a theoret- ically driven method in which researchers focus on language or speech communities to produce highly detailed analyses of how symbolic practices are expressed in a par- ticular social structure.
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Communication Research Asking Questions Finding Answers
ISBN: 9780073406763
3rd Edition
Authors: Joann Keyton
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