15. Quantitative research must address threats to reliability and validity, including using imprecise measures of variables, attempt-
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15. Quantitative research must address threats to reliability and validity, including using imprecise measures of variables, attempt- ing to measure something that is unknown or irrelevant to participants, and difficulty in capturing the complexity of human interaction.
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Related Book For 
Communication Research Asking Questions Finding Answers
ISBN: 9780073406763
3rd Edition
Authors: Joann Keyton
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