5. Four analytical steps assist the researcher through statistical interpretation of tests of differences: (1) conducting the
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5. Four analytical steps assist the researcher through statistical interpretation of tests of differences: (1) conducting the statisti- cal test to determine if differences exist; (2) characterizing the differences found as expected or not expected; (3) assessing differences for statistical significance; and (4) interpreting differences found with respect to the population from which the sample was drawn.
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Communication Research Asking Questions Finding Answers
ISBN: 9780073406763
3rd Edition
Authors: Joann Keyton
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