6. Research on messages in advertising in Korea and the U.S. has indicated that a. ads emphasizing...

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6. Research on messages in advertising in Korea and the U.S. has indicated that

a. ads emphasizing conformity are relatively ineffective in the U.S.

b. ads emphasizing uniqueness are relatively ineffective in Korea.

c. Korean ads are more likely to send conformity messages than American ads

d. Korean ads deliver messages about both conformity and uniqueness to a similar extent

e. All of the above.

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Cultural Psychology

ISBN: 109077

4th Edition

Authors: Steven J. Heine

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Question Posted: Sep 11, 2024 07:00 AM

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6. Research on messages in advertising in Korea and the U.S. has indicated that a. ads emphasizing...

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Cultural Psychology

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