9. Focus groups are a practical method for addressing applied communication prob- lems and capturing the ideas

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9. Focus groups are a practical method for addressing applied communication prob- lems and capturing the ideas of difficult-to- reach populations.

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Communication Research Asking Questions Finding Answers

ISBN: 9780073406763

3rd Edition

Authors: Joann Keyton

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9. Focus groups are a practical method for addressing applied communication prob- lems and capturing the ideas of difficult-to- reach populations.
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8. Guided by a facilitator, a focus group is composed of 5 to 10 people who respond to the facilitator's question in a group discus- sion format.
10. Focus groups take advantage of the chain- ing or cascading of conversation among participants.
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9. Focus groups are a practical method for addressing applied communication prob- lems and capturing the ideas

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Communication Research Asking Questions Finding Answers

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