A television commercial showed people tasting and choosing between two colas. The first cola was labeled R;
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A television commercial showed people tasting and choosing between two colas. The first cola was labeled R; the second was labeled Q. The majority of people said they liked cola R better than cola Q. Given what you know about experimental design, would you accept the ad's claim that cola R tastes better than cola Q? Why or why not? How might you change the procedures to get more acceptable data?
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